Given the app’s large international footprint, it’s no wonder Facebook was eager to acquire it in 2014 for $19 billion. Except for in a handful of countries (the United States being the most notable), WhatsApp dominates the global messaging landscape in terms of the number of active users. WhatsApp is the world’s most popular messaging app. So, what’s involved in building a WhatsApp bot? How is it different from building a bot for another platform, such as Facebook or Slack? And how are companies using the platform to maintain relationships with users? To learn more about building bots for WhatsApp, let’s take a closer look at the platform’s developer tools, features and integrations, and use cases. Today, WhatsApp offers bot-building tools that help businesses of all sizes provide customer service, send updates to users, and connect with new audiences. That was when WhatsApp, the world’s most popular messaging application, opened its platform to chatbot developers.
For businesses eager to interact with customers on WhatsApp, 2018 was a banner year.
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